台中外送茶 國際酒店本土化：為何中國員工越來越多(雙語) 國際酒店 雙語 本土化
In 1982, The Peninsula Hong Kong entered Jianguo Hotel in Beijing, which was the first foreign-funded hotel to come to China. Oer the next 35 years, all kinds of international hotel brands are blooming eerywhere. Foreign-funded hotel brands are changing gradually and indigenization has become the common iew within the industry.
Hilton recently appointed Qian Jin to be the Chinese and Mongolian regional president. This is the first time that the luxury brand has appointed a Chinese employee as a region president. This appointment coincided with the Hilton’s milestone of opening their 100th hotel in China, with 230 hotels currently under construction. Before Qian was appointed, seeral important staff members from China entered the leading team of the Hilton China region.
Intercontinental Hotels Group, another hotel giant, introduced the plan of "bring fancy carp back to the natie place" in China to attract more excellent hotel talents to return to their home country, proiding more inter-regional flow and self-improement opportunities for them. For Kempinski Group, indigenization has gone deep into eery aspect of its business. About 95 percent of the brand’s employees are Chinese and the fifth Chinese general manager will soon take oer the position.
"Twenty years ago, when foreign-funded hotels entered the Chinese market, there was no doubt that all general managers, chief financial officers, marketing officers and chief public relation officers were foreigners, but the phenomenon has totally changed nowadays," said Michael Henssler, the director of operations of Kempinski Group. "We can find similar and een better talent in China nowadays."
Beno?t-Etienne Domenget, the CEO of Sommet Education, a Swiss-based world leading hotel management education group, beliees that talent localization is of great importance for the deelopment of foreign brands in China.
總部位於瑞士的世界領先酒店筦理教育集團Sommet Education的首席執行官benoit – etienne Domenget認為，人才本地化對外國品牌在中國的發展至關重要。
"The drastic competition of the hotel industry in China is full of all kinds of uncertainties for foreign-funded hotel brands. For example, the obious cultural differences, the economic deelopment disparities of different regions in China, the lack of management personnel and unique client patterns of consumption are playing important roles in the success of the brands in China," said Domenget.
"Local talent plays a decisie role in the deelopment, expansion and operation of foreign-funded hotels. On the one hand, talent localization could greatly compress the operating costs to realize the benefit maximization of the hotel; on the other hand,高雄酒店公關, local talent understands the Chinese market better, which is also the decisie factor of the deelopment result of the hotel."
Reealed by the World Tourism Organization, China has surpassed the US to be the largest tourists exporting country; while for domestic tourism, data from the National Tourism Administration reealed that the general income of tourism of the whole country reached 4.69 trillion yuan ($698 billion), with a year-on-year growth of 13.6 percent, and the number of tourists domestically exceeded 4.44 billion people. At the same time, up to the end of 2016, the number of starred hotels in China surpassed 12,000, including many international luxury brands. The rising numbers show that professional talents in the hotel industry are urgently needed.
Sommet Education, Gilon Institute of Higher Education and Les Roches International School of Hotel Management, world-famous hotel management colleges, proide education serices for students from more than 100 countries globally.
"The rapidly deeloping hotel industry in China has been facing the difficulty of talent shortages. The talent that the Chinese market needs are those who know about the Chinese market, hae internationalized backgrounds, excellent language competence and profound insight and understanding about the industry," said Domenget.
"Graduates from Les Roches are exactly the talents needed because they receie authentic hotel management education in an internationalized teaching enironment in Swiss and are equipped with rich industrial experience, which proides them with large adantages for their further deelopment."